Have your exhibit built around what you want to gain. Before you have an exhibit created, be sure you have a plan for space to work and how you want it to work for you. It is important to envision your visitors walking through your space and interacting with it. A well-planned exhibit attracts customers and supports your exhibit workers with all the information they will need for any question. Therefore, the most effective exhibits are practical displays that create the best atmosphere from which to sell. If built with those thoughts in mind, you maximize your ability to capture the biggest return on investment.
Always consider the likely traffic flow of attendees and think about what could attract those that would otherwise pass by. Be sure to plan strategic placement of materials for speed because you may only get a few moments to sell them on your company. Coordinate as many elements as you can to better leave a memorable image for the attendee. Set expectations for your workers to maintain a welcoming atmosphere and consider competitions to maximize your return on investment. After all, the booth is just meant to get them in – what you do with them is up to you.
Vizcom can help. Contact and meet with one of our experienced account executives and they will be able to advise you on trends, layouts, graphic arrangements, and the best options for your budget. It’s easy, just fill out the “How can we help?” fields on this page and submit, and we will get back in touch.
